Effective Date: Jan 1st, 2020

Cookie Policy

What are cookies and web beacons?

Cookies are small text files placed on your device by websites you visit, to allow those websites to recognize you.  Cookies may be set by the site you are visiting or by third parties, such as those who serve content or provide advertising or analytics services.  Web beacons are small graphic files embedded invisibly on websites and used to track online movements from page to page.  Unlike cookies, web beacons are not stored on your device.  RUF uses cookies and similar technologies like web beacons for purposes like:

  • Ensuring the Website functions properly when you do things like place a Loan in your checkout basket;
  • Personalizing the Website to your requirements and remembering your settings;
  • Displaying RUF advertising to you when you visit other websites;
  • Helping RUF understand how visitors use the site and how we can enhance our Users’ experience.

Some of these cookies are placed by RUF and some are placed by third-party service providers (see the table below for more information).  RUF controls which third-party cookies may be set through the Website.

How can I manage cookies?

Most internet browsers allow you to manage cookies placed on your device by websites you visit (for example, accepting all cookies, disallowing all cookies, blocking third-party cookies, or accepting cookies only from trusted sites).  Your browser should provide instructions on how to manage your cookie settings.  If you choose to prevent all cookies, RUF's Website may not work as intended, since we use cookies to keep track of your personal session when you use the Website.  You can clear the cookies on your device at any time.  Please note that if you disable cookies, web beacons may still load, but they will have limited functionality.

What kinds of cookies does RUF use?

The following table explains the types of cookies used on our website:

Type of cookie


Set by
Login Keeps you logged into the Website.  These cookies collect information such as your IP address and date and time of your last visit. RUF
Session and preferences Remembers your user settings and tracks your interactions with the Website to facilitate site functionality.  These cookies collect information such as your browser user-agent, browser language, and device type. RUF
Analytics Tracks behavior on the Website in order to better understand Users and make improvements.  These cookies collect information such as Web pages you’ve visited and your page load time. Google Analytics