It’s easy. Instead of gifts, ask for donations.

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How it works


Choose your Cause

Pledge your Birthday

 Start a Campaign

Choose your favorite cause from the list of Community Partners, or let RUF transparently choose on your behalf, based on what we know to be the most pressing needs.

Enter your birthday, click "Sign Up", and don't forget to share your pledge to Facebook or Twitter to let the world know you’re serious.

When your birthday is near, we’ll remind you to start a fundraising page and ask your friends to join.

Learn More


100% of funds raised are passed-through: Read about our 100% Model.

Will you sign up?