I’m a Brand & Marketing Strategist with over 14 years of experience across corporate, start-up and founder-led environments. My background spans baby nutrition, banking, digital platforms and entrepreneurial ventures, combining strategic thinking with hands-on execution.

I currently manage the Smileat brand in Romania, adapting global strategy to local insights and leading social media, content, influencer, retail and event campaigns. In parallel, I work with select clients on a monthly retainer basis, supporting brands with social media strategy, brand positioning and integrated campaigns that drive growth and engagement.

Alongside marketing, I specialize in events and experiential marketing as a powerful tool for building brand awareness, community and meaningful connections. I am the founder of Lucrativ, a boutique coworking and events space in Bucharest, where I’ve curated and delivered brand launches, creative workshops and community events. Beyond this space, I ran a social club through which I design and host intimate, curated experiences in alternative venues: from ceramics & wine evenings, tarot and tea tastings, to curated singles mixer dinners.

I have also organized corporate and partner-led events, including entrepreneurship events for ING across Romania. Across all these projects, I work end-to-end: from concept and positioning to partnerships, communication, logistics, and on-the-day execution.

I’m especially interested in collaborations that combine ongoing brand growth (social media & branding) with live experiences that create real connection.

Based in Lisbon and working across Europe.

Open to social media and branding retainers, as well as event and experiential marketing projects.